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Spyre is also not shy about publicizing its grand vision, putting figures behind its ambition. They are big spenders and are smart about it.”

As one industry source said, “Spyre is not messing around. No collective to date has pushed the envelope more – or been bolder and more ambitious – than this Tennessee-centric collective. And new ones promise to make this list in the coming months as the industry continues to evolve at breakneck speed.

These all play a unique role in helping to shape this category in real-time. One year into the ever-evolving NIL era, here are On3’s rankings of the top 20 most ambitious collectives. They’ve become so commonplace that many Group of 5 programs, player-led groups and even sports-specific NIL collectives have popped up. And they’re now coast-to-coast with almost every major Power 5 program having representation. A collective’s ambition – measured in its vision, scale and financial resources – will determine how impactful it is, how well and efficiently student-athletes are compensated through NIL activities and how much of a recruiting advantage it creates.Ĭollectives, which typically pool funds from a wide swath of donors, vary considerably. Now that NIL collectives have become the norm in college athletics, it’s not enough for your school to merely be affiliated with one.

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